Seedlink was founded in 2013, five years before “AI” became a buzz word. It was founded on the idea that technology can be used as a force for good. Social good, that translates into commercial good. It all started with the premise of tackling a social problem all of us face in our lives and careers: bias.
How many people were not given a fair chance at a placement they would have been perfect for, because of appearance, or age, or gender, or perhaps just having a bit of unnoticed mustard on their shirt? Raw talent deserves a fair chance, and with the advances in AI and machine learning, the idea was born to use this amazing technology, to not just make the recruitment process more inclusive, diverse, and unbiased, but also exponentially more efficient, and more accurate. So, back in 2013, we embarked on a journey of “AI for Good”, using technology to make the art of people decisions, a bit more human.
Founder/Chief Executive Officer
Co-Founder/Chief Commercial Officer
Rina Joosten-Rabou is an entrepreneur, board member, publicist and advisor to the European Commission on AI policy. Prior to Seedlink, she worked with global pharmaceutical company DSM, where she primarily focused on the commercialization process of R&D and bringing new medical innovations to market. She founded the HR consultancy ‘International Top Talent’ in both Europe and Shanghai where she grew intimate with the needs of human resources and recruiting. She serves as a jury member for the HULT prize in Asia, an initiative to steer social entrepreneurship by the Clinton Foundation, and as a mentor in the Start Up Leadership Program where she coaches female tech entrepreneurs. She is also a guest lecturer at Fudan University and NYU in Shanghai. She is a much sought-after speaker having been hosted multiple times by NRC Live in the Netherlands, national public radio, and has been featured in Esquire Magazine, Financial Times, BBC and Brunswick. As a female co-founder within the emerging technology space, she was also selected as one of the Top 50 Inspiring Women award winners in the Netherlands.
Co-Founder/Chief Operation Officer
Summer began her journey in computer science working for over a decade at Volkswagen in IT Management and Infrastructure planning. She was in charge of the most critical technology systems for all dealers in China, achieving a 99% stability rate throughout her tenure. She was also responsible for deploying a new datacenter in China, which at the time was the most technologically advanced and innovative datacenter in mainland at the time of its opening. She also helped roll out ITIL standards, making Volkswagen China the first automotive player to adopt IT infrastructure standardizations. Over the course of her time there, Summer was approaching a time to be promoted to more senior management roles, and therefore wanted to upskill her knowledge beyond IT engineering, to also include management skills. She went on to complete an MBA at Manchester University. It was during her time here, that Summer developed a desire to see social impact become part of a business mandate. To that end, she then also pursued an MA Degree at Hong Kong University in Non-Profit Management, specializing in incorporating profit driven strategies into social enterprises, so that they can sustain themselves financially while maximizing social impact. As Chief Value Officer, Summer overseas projects which increase the overall valuation of the business; data collection, procurement processes, security and compliance tooling, as well as driving overall value for Seedlink’s internal stakeholders.
Chief Technology Officer
Simon has more than two decades of executive experience in both entrepreneurial and corporate settings across Asia and Europe. After receiving his degree in Engineering from Cambridge University, Simon joined Philips Research developing innovations in audio/video compression, authoring tools for interactive multi-media content, and was one of the earliest researchers looking at the intersection of the Internet and consumer devices. Additionally, he lead projects collaborating with Sony on the standardization of second generation optical storage. At the culmination of his 14-year tenure (7 in UK, 7 in Asia), he was Department Head of Optical Storage & Digital TV overseeing 30 research scientists.
In 2004 Simon co-founded yaean design, a full-suite design agency in Hong Kong and Shanghai competing with 4A agencies on quality and delivery. The company went on to service many multi-national companies including Accor Hotels, Bayer, Kempinski Hotels, Henkel and Lily.
Simon has been CTO of Seedlink since 2016. His diverse background in programming, research, and inventing drives innovation at Seedlink. He also plays guitar and has a fine singing voice.
Vice President Sales
Bruno’s career spans LATAM and Europe having overperformed in a number of functions including Sales, General Management, Market Entry, and Scaling-up businesses. He led a team of 30 at AbinBev which saw over $60m in revenue sales, ensuring that 94% of his team met or exceeded sales targets covering over 3,500 points of sale. He then shifted to a regional role at Microsoft overseeing the entire LATAM region’s monetization strategy of the Advertising & Online Business Unit and was the primary DMU for all price setting, discount approvals, annual client deal commitments, and advertising inventory. Bruno shifted into a GM role as a Managing Partner for Gympass working with a team of 100+ for both Sales and Post Sales. He oversaw the expansion of Gympass into the Netherlands by constructing a network of 1,000 sport locations within 12-months. He established benchmarks for performance for European operations, as well as expanding the technology stack of sales operations which improved the marketing intelligence over their existing CRM system. Bruno also exudes charm when he brings his guitar to the office to serenade colleagues.
Applied Information Technology Wageningen University
Gert Jan Hofstede is a Population Biologist of Human Organizational Behaviour, and is currently an associate professor at Wageningen University in the Netherlands. Gert Jan creates computational simulations and animates group simulation games with ambiguous incentive systems. Both methods allow natural group behaviours to occur and to be analyzed in areas such as culture, leadership, negotiation, and trust. He is a proficient author and published in many areas related to socio-technical systems, complexity and/or culture. Gert Jan is a speaker for business and academic audiences worldwide, mainly regarding cross-cultural topics. He co-authored Culture and Organizations: Software of the Mind in 2010, which is an international bestseller in 20+ languages. Gert Jan, who has served as a NIAS/Lorentz fellow, also founded SiLiCo Centre Wageningen.
Computational Linguistics University of Antwerp
Walter Daelemans is Professor of Computational Linguistics and Artificial Intelligence at the University of Antwerp where he directs the CLiPS (Computational Linguistics & Psycholinguistics) research group. He is a fellow of EURAI and ACL (Association for Computational Linguistics) and a member of the Royal Academy of Dutch Language and Literature. His research interests lie in the machine learning of natural language, for example in the development of Memory-Based Language Processing (CUP, 2005); computational psycholinguistics, computational stylometry, language technology applications.