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Our Mission

Seedlink was founded in 2013 with the mission to eradicate bias from human decision-making. Our brains are inflicted with many cognitive biases that impair our judgement in predictable ways. Simply put, we are influenced in our decisions by our own experiences, upbringing and social context. Seedlink helps people make better decisions based on two principles:

1. We discover behaviour, personality and preferences by analysing subconscious information in language

2. We apply deep-learning techniques to process larger datasets than a human brain can handle

The Seedlink platform provides a level playing field for everyone regardless of education, background or gender.

Because people are more than a resumé.

Seedlink Leadership Team


Rina Joosten-Rabou

Co-Founder/Chief Executive Officer


Rina Joosten-Rabou

Rina has a strong background in HR and Innovation with a passion for the academics. Her vision is to leverage technology to remove bias from human decision making. She is a keen supporter of women leaders and technology for good and serves on Taskforce AI in the Netherlands advising on government AI policies. In 2019 she was named one of the Top 50 Inspiring Women in Tech.


Johan van Heusden

Chief Financial Officer


Johan van Heusden

Johan is a CPA (RA) with more than 15 years experience in finance. Before joining Seedlink, Johan spent his career at various accounting firms and played a leading role in Corporate M&A/integration-processes as well as working through complex accounting and reporting issues.


Simon Blanchard

Chief Technology Officer


Simon Blanchard

Simon joined Seedlink in 2016 and has a background in programming, research, and inventing. With more than 20 years of experience in Asia and Europe, he drives innovation at Seedlink. He has a degree in Engineering from Cambridge University and previously worked with Philips Research and was one of the first researchers looking at the intersection of the Internet and consumer devices.


Seedlink was founded on the belief that technology can be used as a force for good. One of the first to apply AI to HR processes, Seedlink has developed a framework that eradicates bias.To make an even bigger impact and allow more people to benefit, we partner with other companies that value fairness and innovation in assessment. Meet a selection of our partner network;


Join us

Seedlink isn’t just a job, it’s a calling. Jumpstart your career by gaining the knowledge and insights into the world of emerging technology that will be transforming the world!

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